WeiTing Chen - AUO - Tap Into The Possibilities

AUO - Tap Into The Possibilities

Branding Film | 品牌形象影片

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I am very excited to be part of the rebranding project in Taiwan. I am grateful to AUO and DDG for giving us a lot of creative space to use the video to convey an innovative image. The abstract geometrical graphics represent the future development of various fields - Retail, Education, Healthcare, Mobility, Manufacturing... etc.

The story focuses on intelligence as the key to future technological development. While AUO enhances the LED panel, it breaks through unexplored fields from multi-dimensional angles. Software and hardware solutions work in parallel to integrate more efficiently, and create various possibilities for better technology in the future.

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非常開心可以參與台灣的品牌重塑案，感謝友達與DDG給了很大的創意空間，用影片來傳達創新的形象。抽象的幾何視覺背後代表著未來各領域的發展 - 零售、教育、醫療照護、移動、製造...等。

故事注重智能是未來科技發展主軸，在友達提升面板的平面之外，多角度突破領域進入立體空間，軟體與硬體的解決方案並行，更有效率的整合與共創未來美好科技的各種可能。

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